• Edison Chamba Ortiz

  • Theme:Business and Management
  • Project:Shared economy business models: their value to the future of automobile manufacturers
  • Supervisor: Linda Newnes
  • The Gorgon's Head - Bath University Logo
Photo of Edison Ortiz


Edison has a master's degree with distinction in International Project Management with Advanced Practices from Northumbria University London campus, he also has a bachelor's degree in Automotive Engineering from UTE University (Quito - Ecuador).

He has worked as a Project Manager in the telecommunications industry. Before this, he gained experience as Project Management Consultant for international organisations seeking to implement sustainable practices within their processes. Regarding the automotive sector, Edison has been involved in fields such as maintenance and diagnosis, motorsport, and product development. Currently, he is the founder and president of the Professional Body of Automotive Engineers in Ecuador, this organisation leads local sustainable mobility projects.

His current research interest is focused on the transdisciplinary work needed to face nowadays challenges within the automotive sector and sustainable mobility. This endeavour will mean the development of agile methods to enable different disciplines to work towards the same goal efficiently and effectively.


  • I love watching and reading horror stories but I cannot sleep at night when I watch horror movies
  • When someone first hears my name they mention the inventor of the light bulb
  • Once I went for a 1-week holiday to another country and stayed for 1 year
Shared economy business models: their value to the future of automobile manufacturers

Edison's project explores how digital transformation is reshaping the way car manufacturers do business to make it more sustainable while keeping competitiveness in the market. Reducing waste and making the most of the resources have become priorities in business processes, not only because these practices seem to lower costs but also enable companies to comply with sustainable principles. This economic model is called the “circular economy” and has gained significant presence across industries, however, transformational changes such as digitalisation have altered the traditional business processes making it necessary to holistically analyse their interaction and identify business models that suit this reality.

In simpler terms, Edison's study investigates how the automotive industry is adopting innovative technologies like the Internet of Things, data analytics, and automation to create cars that are more durable and easier to repair. It also looks at how these advancements are enabling manufacturers to recover and recycle materials from old vehicles, contributing to a greener planet.

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