• Tara McGuicken

  • Theme:Transport, Behaviour and Society
  • Project:Getting the timing right: using ‘moments of change’ to promote sustainable travel behaviour
  • Supervisor:Lorraine Whitmarsh
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Following her BSC (Hons) in Psychology from the University of Bath, Tara graduated from the University of Groningen in 2021 with an MSc in Environmental Psychology. During this time, she worked on a project advising the Dutch Ministry of Finance on how behavioural insights could be used to promote the adoption of second-hand electric vehicles in the Netherlands, and she became passionate about designing and evaluating interventions promoting low-carbon behaviours. Tara was attracted to AAPS CDT because she wanted to gain a deeper understanding of current and future mobility challenges to better recognise how to address them.

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